Effective Date: 16 June 2025
Last Updated: 16 June 2025
4Way Global Ltd (“4Way Foods”, “we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is processed fairly and lawfully. This policy describes how we collect, use, disclose, and protect personal information when you use our website or services.
1. Data Controller
- Company: 4Way Global Ltd
- Registered in England & Wales – Company No. 15711434
- Contact: 📧 Privacy: [info@4wayfoods.com]
- VAT No.: 470026816
2. Scope
This policy covers personal data we collect through:
- www.4wayfoods.com
- Mobile apps
- Email, phone, or in-store interactions
- Social media or marketing channels
It applies to both consumers and business clients.
3. Lawful Basis & Legal Compliance
We process personal data under UK GDPR and the Data Protection Act 2018, with legal bases including:
- Contract necessity (e.g., delivering your orders)
- Legal compliance (e.g., tax, payment processing)
- Legitimate interests (e.g., improving service and security)
- Consent (e.g., marketing communications)
4. What Data We Collect
| Category | Examples | Source |
|---|---|---|
| Identity Data | Name, date of birth, gender (age check) | You |
| Contact Data | Address, email, phone, delivery location | You, third-party |
| Account Data | Username, password, preferences | You |
| Transactional Data | Order history, payment details | You, payment gateway |
| Technical Data | IP address, browser version, cookies | Automatically |
| Marketing Data | Communications preferences | You |
| Reviews Data | Name, nickname, review content, rating | You |
5. How We Use Your Data
We use your data to:
- Process orders and deliveries
- Communicate order status and customer service
- Send marketing (with consent)
- Conduct analytics and fraud prevention
- Comply with legal obligations (e.g., VAT)
- Improve our services and product offerings
6. Sharing Your Data
We may share your data with:
- Payment processors (e.g., card providers)
- Delivery partners and couriers
- Marketing platforms (only with consent)
- Professional advisors (lawyers, auditors)
- Regulatory bodies if required by law
- Affiliates or service providers under strict confidentiality
- Displayed publicly on our website alongside reviewed products
7. International Transfers
Data may be transferred outside the UK/EU to service providers. We ensure this occurs only under:
- Adequacy decisions
- Standard Contractual Clauses (SCCs)
- Binding corporate rules
8. Data Retention
We retain personal data for as long as necessary:
- Transactional data: up to 7 years (for tax/legal compliance)
- Marketing data: until consent is withdrawn
- Account data: while the account is active + 2 years
- Legal claims or investigations: until resolved
9. Your Rights
You may:
- Access or correct your data
- Request erasure (“right to be forgotten”)
- Restrict processing or object to it
- Receive your data (‘data portability’)
- Withdraw consent at any time
Email info@4wayfoods.com to exercise your rights. We will respond within one month.
10. Cookies & Tracking
We use cookies and similar technologies, please see our Cookie Policy to improve functionality, analytics, and personalised content.
11. Security Measures
We deploy robust technical and organisational measures, including:
- SSL encryption
- Secure access controls and authentication
- Monitoring for fraud or breaches
- Staff training on data protection
12. Children
Our services aren’t aimed at children under 18. We do not knowingly collect data from anyone under 18. If you suspect we have, please contact info@4wayfoods.com.
13. Changes to This Policy
We may update this policy. Each revision will have a new Last Updated date, and we will notify you via email or our website.
14. Complaints & Contact
Questions or complaints? Contact us at:
Privacy Team – 4Way Foods Ltd
📧 info@4wayfoods.com
If unresolved, you can contact the Information Commissioner’s Office (ICO) in the UK.
Acknowledgement:
By using our services, you agree to this Privacy Policy. Please read it carefully and return if you have concerns.